Our Knowledge

DRAY International Group is committed to providing thought leadership in the field of outsourcing. We conduct ongoing research and analysis of the strategic issues of the outsourcing market. We share what we learn with each other, our clients and the broader public through white papers, articles, books and our online resources.

Is your core competence a mirage?

Managers now consider just about everything a potential competence
Are you measurably better, can you sustain the difference, and does it matter?
Building a core competence: three options

KEVIN P. COYNE, STEPHEN J. D. HALL, AND PATRICIA GORMAN CLIFFORD
The McKinsey Quarterly, 1997 Number 1, pp. 40¨C54